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End User License Agreement and Terms of Service

This End User License Agreement and Terms of Service (the “Agreement”), is a legal agreement between you individually if you are agreeing to it in your own capacity, or if you are authorized to acquire the Software and Services on behalf of your organization, between the entity for whose benefit you act (“you”, “your” or “Customer”), and KetoPatrol, LLC (“KetoPatrol) (together the “Parties” and individually a “Party”).

BY DOWNLOADING, INSTALLING, ACTIVATING, OR USING THE BUNDLED SERVICES, CUSTOMER IS AGREEING TO BE BOUND BY THIS AGREEMENT AND, IF YOU ARE ACTING ON BEHALF OF AN ORGANIZATION, THAT YOU ARE AUTHORIZED TO DO SO.

1. DEFINITIONS.

Access Credentials” means any user name, identification number, password, license or security key, security token, PIN or other security code, method, technology or device used, alone or in combination, to verify a user’s authorization to access and use the Bundled Services.

Action” has the meaning set forth in Section 5.9.1.

Authorized User” means each of the individuals authorized to use the Bundled Services with the Access Credentials.

Average Monthly Subscription Fee” means the average monthly Subscription Fee for the then-current Term of this Agreement.

Bundled Services” means the Licensed Application and Software Services, and the corresponding support services as listed in the Plan Description.

Confidential Information” has the meaning set forth in Section 5.5.1.

Content” means any form of information, data or creative expression and includes, without limitation, video, audio, photographs, images, illustrations, animations, tools, text, ideas, communications, replies, "likes," comments, software, scripts, executable files, graphics, maps, routes, geo-data, workouts and workout data, biometric data and data elements derived therefrom, training plans, sleep activity, annotations, nutrition information, recipes, interactive features, designs, copyrights, trademarks, service marks, branding, logos, and other similar assets, patents, sounds, applications and any intellectual property therein, any of which may be generated, provided, or otherwise made accessible on or through the Services;

Customer Data” means information, data and other content, in any form or medium, that is collected, downloaded or otherwise received, directly or indirectly from Customer by or through the use of the Bundled Services or that incorporates or is derived from the Processing of such information, data or content by or through the Bundled Services.

Customer Failure” has the meaning set forth in Section 4.9.

Customer Indemnitee” has the meaning set forth in Section 5.9.1.

Customer Systems” means the Customer’s information technology infrastructure, including computers, software, hardware, databases, electronic systems (including database management systems) and networks, whether operated directly by Customer or through the use of third-party services.

Device” means a mobile device, or other computer, tablet, smartphone or similar device on which the Licensed Application may be downloaded.

Disclosing Party” has the meaning set forth in Section 5.5.1.

Documentation” means any manuals, instructions or other documents or materials that KetoPatrol provides or makes available to Customer in any form or medium and which describes the functionality, components, features or requirements of the Bundled Services or KetoPatrol Materials, including any aspect of the installation, configuration, integration, operation, use, support or maintenance thereof.

Force Majeure Event” has the meaning set forth in Section 5.10.

Harmful Code” means any software, hardware or other technology, device or means, including any virus, worm, malware or other malicious computer code, the purpose or effect of which is to (a) permit unauthorized access to, or to destroy, disrupt, disable, distort, or otherwise harm or impede in any manner any (i) computer, software, firmware, hardware, system or network or (ii) any application or function of any of the foregoing or the security, integrity, confidentiality or use of any data Processed thereby, or (b) prevent Customer or any Authorized User from accessing or using the Bundled Services as intended by this Agreement. Harmful Code does not include any KetoPatrol Disabling Device.

Hosted Services” means electronic access to the Software through the internet.

Initial Term” has the meaning set forth in Section 5.2.

Ideas” has the meaning set forth in Section 4.13.2.

Intellectual Property Rights” means any and all registered and unregistered rights granted, applied for or otherwise now or hereafter in existence under or related to any patent, copyright, trademark, trade secret, database protection or other intellectual property rights laws, and all similar or equivalent rights or forms of protection, in any part of the world.

KetoPatrol Disabling Device” means any software, hardware or other technology, device or means (including any back door, time bomb, time out, drop dead device, software routine or other disabling device) used by KetoPatrol or its designee to disable Customer’s or any Authorized User’s access to or use of the Bundled Services automatically with the passage of time or under the positive control of KetoPatrol or its designee.

KetoPatrol Indemnitee” has the meaning set forth in Section 5.9.2.

KetoPatrol Materials” means the Bundled Services, Documentation and KetoPatrol Systems and any and all other information, data, documents, materials, works and other content, devices, methods, processes, hardware, software and other technologies and inventions, including any deliverables, technical or functional descriptions, requirements, plans or reports, that are provided or used by KetoPatrol or any Subcontractor in connection with the Bundled Services or otherwise comprise or relate to the Bundled Services or KetoPatrol Systems.

KetoPatrol Systems” means the information technology infrastructure used by or on behalf of KetoPatrol in performing the Bundled Services, including all computers, software, hardware, databases, electronic systems (including database management systems) and networks, whether operated directly by KetoPatrol or through the use of third-party services.

Law” means any statute, law, ordinance, regulation, rule, code, order, constitution, treaty, common law, judgment, decree or other requirement of any federal, state, local or foreign government or political subdivision thereof, or any arbitrator, court or tribunal of competent jurisdiction.

Licensed Application” means the KetoPatrol downloadable application, and all new versions, updates, revisions, improvements and modifications thereof, which enables Customer and its Authorized Users to access the Software on any Device.

Losses” means any and all losses, damages, liabilities, deficiencies, claims, actions, judgments, settlements, interest, awards, penalties, fines, costs or expenses of whatever kind, including reasonable attorneys’ fees and the costs of enforcing any right to indemnification hereunder and the cost of pursuing any insurance providers.

NDA” has the meaning set forth in Section 5.5.

Notices” has the meaning set forth in Section 5.11.

Permitted Use” means use of the Bundled Services by Authorized Users using the Access Credentials, solely in or for Customer’s business operations.

Person” means an individual, corporation, partnership, joint venture, limited liability entity, governmental authority, unincorporated organization, trust, association or other entity.

Personal Information” means any information that, individually or in combination, does or can identify a specific Person or by or from which a specific Person may be identified, contacted or located.

Plan Description” has the meaning set forth in Section 2.

Privacy Policy” has the meaning set forth in Section 4.12.

Process” means to take any action or perform any operation or set of operations that the Bundled Services are capable of taking or performing on any data, information or other content, including to collect, receive, input, upload, download, record, reproduce, store, organize, compile, combine, log, catalog, cross-reference, manage, maintain, copy, adapt, alter, translate or make other derivative works or improvements, process, retrieve, output, consult, use, perform, display, disseminate, transmit, submit, post, transfer, disclose or otherwise provide or make available, or block, erase or destroy. “Processing” and “Processed” have correlative meanings.

Receiving Party” has the meaning set forth in Section 5.5.1.

Renewal Term” has the meaning set forth in Section 5.2.

Representatives” means, with respect to a Party, that Party’s employees, officers, directors, consultants, agents, independent contractors, service providers, sublicensees, subcontractors and legal advisors.

Resultant Data” means data and other information relating to the provision, use of the Software and performance of the Bundled Services, including Customer Data, that is de-identified and recorded by KetoPatrol.

Software” means the inventory management software, and all new versions, updates, revisions, improvements and modifications thereof, provided to Customer by KetoPatrol through the Hosted Services and the Licensed Application.

Software Services” means the Hosted Services and Software.

Subcontractor” has the meaning set forth in Section 4.4.

Subscription Fee” has meaning set forth in Section 5.1.1.

Term” has the meaning set forth in Section 5.2.

UA Content” means all Content that is not User-Generated Content.

User-Generated Content” means any Content that a user submits, transfers, or otherwise provides to or through the use of the Services.

Third Party Materials” means materials and information, in any form or medium, including any open-source or other software, documents, data, content, specifications, products, equipment or components of or relating to the Bundled Services that are not proprietary to KetoPatrol.

2. STATEMENT OF WORK.

During the Term, KetoPatrol shall perform and provide the Services as more specifically set forth on our signup page at _______ [link] (“Plan Description”) which is incorporated herein by this reference. The Plan Description may shall identify the number Access Credentials, Subscription Fees and any other compensation to be paid; but shall not modify any other term or condition of this Agreement, and without the need for reference shall incorporate all terms and conditions of this Agreement. In the event there is a conflict between any Plan Description and the Agreement, the terms and conditions of the Agreement prevail.

3. LICENSE.

KetoPatrol hereby grants Customer a limited, revocable, non-exclusive, non-transferable license to use the Licensed Application for Customer’s business purposes. Customer shall be permitted an unlimited number of copies of the Licensed Application. Pursuant to Section 4.10, Customer shall not copy, modify or reproduce any part of the Licensed Application or the Software, nor may Customer reverse engineer or attempt to extract the source code of the Licensed Application or the Software. Customer may not distribute, sell, rent, lease, or transfer, or attempt to sell, rent, lease, or transfer, the Licensed Application or the Software or Customer’s license to use the Licensed Application. Pursuant to Section 4.13, but for clarity, Customer’s use of the Licensed Application does not give Customer of any Intellectual Property Rights in the Licensed Application.

4. TERMS OF SERVICE.

4.1. Permitted Use of Bundled Services. During the Term, KetoPatrol hereby authorizes Customer to access and use the Software through the Licensed Application and Hosted Services solely for the Permitted Use by Authorized Users, and contingent upon the conditions and limitations set forth in this Agreement. This authorization is non-exclusive and non-transferable.

4.2. Availability. KetoPatrol will use commercially reasonable efforts to make the Bundled Services available at all times. However, KetoPatrol makes no guarantee of uninterrupted use or operation of the Bundled Services. KetoPatrol may temporarily or permanently suspend the Bundled Services, in whole or in part, where required by law, in the case of security violations or threats, for service improvements, maintenance or repair, for nonpayment of Subscription Fees, or for any other reason deemed necessary or desirable by KetoPatrol or beyond KetoPatrol’s control.

4.3. KetoPatrol Control. KetoPatrol has and will retain sole control over the operation, provision, maintenance and management of the Bundled Services and KetoPatrol Materials, including the: (i) KetoPatrol Systems; (ii) location(s) where any of the Bundled Services are performed, including in and outside of the United States; (iii) selection, deployment, modification and replacement of the Bundled Services; and (iv) performance of maintenance, upgrades, corrections and repairs to the Bundled Services;

4.4. Subcontractors. KetoPatrol may, from time to time in its sole discretion, engage third parties to market, sell and/or perform certain services (each, a “Subcontractor”) in connection with performance of this Agreement.

4.5. Improvements and Updates. KetoPatrol reserves the right, in its sole discretion, to make any changes to the Bundled Services, without the consent of Customer, that it deems necessary or useful to: (a) maintain or enhance (i) the quality or delivery of the Bundled Services to its customers, (ii) the competitive strength of or market Bundled Services; or (iii) the Bundled Services’ cost efficiency or performance; or (b) to comply with applicable Law.

4.6. Access and Security. Customer shall employ all physical, administrative and technical controls, screening and security procedures and other safeguards necessary to: (a) securely administer the distribution and use of all Access Credentials and protect against any unauthorized access to or use of the Bundled Services; and (b) control the content and use of Customer Data, including the uploading or other provision of Customer Data for Processing by the Software.

4.7. Customer Control and Responsibility. Customer has and will retain sole responsibility for: (a) all Customer Data, including its content and use; (b) all information, instructions and materials provided by or on behalf of Customer or any Authorized User in connection with the Bundled Services; (c) Customer’s Systems (d) the security and use of Customer’s and its Authorized Users’ Access Credentials; (e) ensuring that each Authorized User is aware of and complies with this Agreement; and (f) all access to and use of the Bundled Services and KetoPatrol Materials directly or indirectly by or through the Customer’s Systems or its or its Authorized Users’ Access Credentials, with or without Customer’s knowledge or consent, including all results obtained from, and all conclusions, decisions and actions based on, such access or use.

4.8. Customer Obligations. Customer shall at all times during the Term (i) maintain and operate in good repair all Customer Systems on or through which the Bundled Services are accessed or used; (ii) provide KetoPatrol with such access to Customer’s premises and Customer Systems as is necessary for KetoPatrol to perform the Bundled Services; and (iii) provide cooperation and assistance as KetoPatrol may reasonably request to enable KetoPatrol to exercise its rights and perform its obligations under and in connection with this Agreement.

4.9. Effect of Customer Failure or Delay. KetoPatrol is not responsible or liable for any delay or failure of performance caused in whole or in part by Customer’s delay in performing, or failure to perform, any of its obligations under this Agreement, including failure of Customer’s Systems (each, a “Customer Failure”).

4.10. Prohibited Uses. Customer shall not, and shall not permit any other Person to, access or use the Bundled Services except as expressly permitted by this Agreement. For purposes of clarity and without limiting the generality of the foregoing, Customer shall not:

4.10.1. Copy, modify or create derivative works or improvements of the Bundled Services or KetoPatrol Materials;

4.10.2. Rent, lease, lend, sell, sublicense, assign, distribute, publish, transfer or otherwise make available the Bundled Services or any KetoPatrol Materials to any Person, including on or in connection with the internet or any time-sharing, service bureau, software as a service, cloud or other technology or service;

4.10.3. Reverse engineer, disassemble, decompile, decode, adapt or otherwise attempt to derive or gain access to the source code of the Bundled Services or any KetoPatrol Materials, in whole or in part;

4.10.4. Bypass or breach any security device or protection used by the Bundled Services or any KetoPatrol Materials or access or use the Bundled Services or KetoPatrol Materials other than by an Authorized User through the use of then valid Access Credentials;

4.10.5. Input, upload, transmit or otherwise provide to or through the Bundled Services or any KetoPatrol Materials, any information or materials that are unlawful or injurious, or contain, transmit or activate any Harmful Code;

4.10.6. Damage, destroy, disrupt, disable, impair, interfere with or otherwise impede or harm in any manner the Bundled Services or any KetoPatrol Materials, KetoPatrol Systems, or KetoPatrol’s provision of the Bundled Services;

4.10.7. Remove, delete, alter or obscure any trademarks, Documentation, warranties or disclaimers, or any copyright, trademark, patent or other intellectual property or proprietary rights notices from the Bundled Services or any KetoPatrol Materials, including any copy thereof;

4.10.8. Access or use the Bundled Services or any KetoPatrol Materials in any manner or for any purpose that infringes, misappropriates or otherwise violates any Intellectual Property Right or other right of any third party, or that violates any applicable Law;

4.10.9. Access or use the Bundled Services or any KetoPatrol Materials for purposes of competitive analysis of the Bundled Services, the development, provision or use of a competing software service or product or any other purpose that is to the KetoPatrol’s detriment or commercial disadvantage; or

4.10.10. Otherwise access or use the Bundled Services or any KetoPatrol Materials beyond the scope of the authorization granted under Section 4.1.

4.11. Corrective Action and Notice. In the event Customer becomes aware of any actual or threatened activity prohibited by Section 4.10, Customer shall, and shall cause its Authorized Users to, immediately: (a) take all reasonable and lawful measures within their respective control that are necessary to stop the activity or threatened activity and to mitigate its effects (including, where applicable, by discontinuing and preventing any unauthorized access to the Bundled Services and permanently erasing from their systems and destroying any data to which any of them have gained unauthorized access); and (b) notify KetoPatrol of any such actual or threatened activity.

4.12. Privacy Policy. KetoPatrol will employ security measures in accordance with KetoPatrol’s data privacy and security policy, as amended from time to time, which is available at http://www.KetoPatrol.com/privacy.html (“Privacy Policy”).

4.13. Intellectual Property Rights.

4.13.1. Intellectual Property. KetoPatrol is and will remain the sole and exclusive owner of all of the elements of the Bundled Services and all KetoPatrol Materials, including all Intellectual Property Rights therein. Customer has no right, license or authorization with respect to any of the Bundled Services or KetoPatrol Materials (including Third Party Materials) whatsoever, except as expressly set forth in Section 3.1 and Section 4.1 (or the applicable third-party license). All other rights in and to the Bundled Services and KetoPatrol Materials (including Third Party Materials) are expressly reserved by KetoPatrol and the respective third-party licensors.

4.13.2. Ideas and Suggestions. KetoPatrol wishes to continually expand and improve the Bundled Services. KetoPatrol welcomes any ideas, suggestions, complaints, or feedback, related to the Bundled Services or for upgrades, updates, improvements, new features or functions thereto (“Ideas”). If Customer provide KetoPatrol with any Ideas, whether orally, in writing, or in any other way, Customer grants KetoPatrol a non-exclusive, worldwide, royalty-free, sub-licensable and non-revocable license to develop, make, reproduce, import, modify, make derivative works of, sell, and offer to sell Ideas as part of KetoPatrol’s technology, products or services. Customer shall not knowingly provide KetoPatrol with any Ideas that are subject to third party intellectual property rights or that include or reveal any confidential information of any person.

4.13.3. Customer Data. Customer is and will remain the sole and exclusive owner of all right, title and interest in and to (a) all Customer Data, including all Intellectual Property Rights relating thereto, subject to the rights and permissions granted in Section 5.3; (b) all information, instructions and materials provided to KetoPatrol by or on behalf of Customer in connection with the Bundled Services; and (c) Customer’s Systems.

4.13.4. License Use Customer Data. Customer hereby irrevocably grants all such rights and permissions in or relating to Customer Data to KetoPatrol and its Subcontractors, as applicable, as is necessary or useful to perform the Bundled Services, to enforce this Agreement and to exercise KetoPatrol’s rights hereunder. In addition, Customer hereby unconditionally and irrevocably grants to KetoPatrol, a license to use the Resultant Data in KetoPatrol’s sole discretion.

4.14. Suspension or Termination of Bundled Services. KetoPatrol may, directly or indirectly, and by use of a KetoPatrol Disabling Device or any other lawful means, suspend, terminate or otherwise deny Customer’s, any Authorized User’s or any other Person’s access to or use of all or any part of the Bundled Services without incurring any resulting obligation or liability, if: (a) KetoPatrol receives a judicial or other governmental demand or order, subpoena or law enforcement request that expressly or by reasonable implication requires KetoPatrol to do so; or (b) KetoPatrol believes, in its discretion, that: (i) Customer or any Authorized User has failed to comply with, any material term of this Agreement, or accessed or used the Bundled Services beyond the scope of the rights granted or for a purpose not authorized under this Agreement or in any manner that does not comply with this Agreement; (ii) Customer or any Authorized User is, has been, or is likely to be involved in any fraudulent, misleading or unlawful activities relating to or in connection with any of the Bundled Services; or (iii) this Agreement expires or is terminated.

4.15. Third Party Materials. The Bundled Services may display, include, or make available Third Party Materials. You acknowledge and agree that KetoPatrol is not responsible for Third Party Materials, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality, or any other aspect thereof. KetoPatrol does not assume and will not have any liability or responsibility to you or any other person or entity for any Third Party Materials. Third Party Materials and links thereto are provided solely as a convenience to you, and you access and use them entirely at your own risk and subject to such third parties’ terms and conditions.

5. UNIVERSAL TERMS.

5.1. Fees and Payment Terms.

5.1.1. User Fee. In consideration for the license to use the Licensed Application granted herein and the provision of the Bundled Services, Customer shall pay KetoPatrol compensation as set forth in the Plan Description (“Subscription Fee”). All Subscription Fees paid under this Agreement shall be non-refundable. KetoPatrol reserves the right to automatically increase the Subscription Fee to the then-current subscription fee charged by KetoPatrol at the commencement of each Renewal Term.

5.1.2. Payment Terms. The Subscription Fee shall be debited in advance from the account provided by Customer with the frequency set forth in the Plan Description. In the event any past due amount is not paid, KetoPatrol may suspend performance of the Bundled Services until all past due amounts have been paid, without incurring any obligation or liability to Customer or any other Person by reason of such suspension.

5.2. Term. The initial term of this Agreement commences as of the Effective Date and, unless terminated earlier in accordance with this Section 5.2 will continue in effect for the period of time set forth in the Plan Description (the “Initial Term”). This Agreement will automatically renew for additional successive terms of a length equal to that of the Initial Term (“Renewal Term” and together with the Initial Term, the “Term”) unless earlier terminated pursuant to Section 5.3 or either Party gives the other Party written notice of non-renewal in advance of the expiration of the then-current term.

5.3. Early Termination. During the Term, the Parties may terminate this Agreement as follows:

5.3.1. If Customer breaches any provision of this Agreement, this Agreement will immediately terminate, with or without notice to Customer.

5.3.2. Either Party may terminate this Agreement, effective immediately upon written notice to the other Party, if the other Party: (i) becomes insolvent or is generally unable to pay, or fails to pay, its debts as they become due; (ii) files or has filed against it, a petition for voluntary or involuntary bankruptcy or otherwise becomes subject, voluntarily or involuntarily, to any proceeding under any domestic or foreign bankruptcy or insolvency Law; (iii) makes or seeks to make a general assignment for the benefit of its creditors; or (iv) applies for or has appointed a receiver, trustee, custodian or similar agent appointed by order of any court of competent jurisdiction to take charge of or sell any material portion of its property or business.

5.4. Effect of Expiration or Termination Upon Expiration or Termination. Upon any expiration or termination of this Agreement, the license granted to Customer pursuant to Section 3.1, shall immediately terminate. In addition, upon termination, Customer’s right to access the Software Services shall immediately cease and all rights granted herein shall immediately cease. KetoPatrol shall not be liable to Customer for any damage arising from or related to the termination of this Agreement in accordance with Section 5.3. Upon termination of this Agreement KetoPatrol shall inactivate Customer’s Access Credentials, terminating Customer’s access to the Bundled Services.

5.5. Confidentiality.

5.5.1. Confidential Information. In connection with this Agreement each Party (as the “Disclosing Party”) may disclose or make available Confidential Information to the other Party (as the “Receiving Party”). Subject to Section 5.5.2, “Confidential Information” means information in any form or medium (whether oral, written, electronic or other) that the Disclosing Party considers confidential or proprietary, including information consisting of or relating to the Disclosing Party’s technology, trade secrets, know-how, business operations, plans, strategies, customers, and pricing, and information with respect to which the Disclosing Party has contractual or other confidentiality obligations, in each case whether or not marked, designated or otherwise identified as “confidential”. Without limiting the foregoing, all Provider Materials are the Confidential Information of Provider.

5.5.2. Confidential Information does not include information that the Receiving Party can demonstrate by written or other documentary records: (a) was rightfully known to the Receiving Party without restriction on use or disclosure prior to such information’s being disclosed or made available to the Receiving Party in connection with this Agreement; (b) was or becomes generally known by the public other than by the Receiving Party’s or any of its Representatives’ noncompliance with this Agreement; (c) was or is received by the Receiving Party on a non-confidential basis from a third party that, was not or is not, at the time of such receipt, under any obligation to maintain its confidentiality; or (d) was or is independently developed by the Receiving Party without reference to or use of any Confidential Information.

5.5.3. Protection of Confidential Information. As a condition to being provided with any disclosure of or access to Confidential Information, the Receiving Party shall:

5.5.3.1. Not access or use Confidential Information other than as necessary to exercise its rights or perform its obligations under and in accordance with this Agreement;

5.5.3.2. Not disclose or permit access to Confidential Information other than to its Representatives who: (i) need to know such Confidential Information for purposes of the Receiving Party’s exercise of its rights or performance of its obligations under and in accordance with this Agreement; (ii) have been informed of the confidential nature of the Confidential Information and the Receiving Party’s obligations under this Section 5.5.3; and (iii) are bound by confidentiality and restricted use obligations at least as protective of the Confidential Information as the terms set forth in this Section 5.5.3;

5.5.3.3. Safeguard the Confidential Information from unauthorized use, access or disclosure using at least the degree of care it uses to protect its sensitive information and in no event less than a reasonable degree of care; and

5.5.3.4. Ensure its Representatives’ compliance with, and be responsible and liable for any of its Representatives’ non-compliance with, the terms of this Section 9.

5.5.4. Compelled Disclosures. If the Receiving Party or any of its Representatives is compelled by applicable Law to disclose any Confidential Information then, to the extent permitted by applicable Law, the Receiving Party shall: (a) promptly, and prior to such disclosure, notify the Disclosing Party in writing of such requirement so that the Disclosing Party can seek a protective order or other remedy or waive its rights under this Section 5.5; and (b) provide reasonable assistance to the Disclosing Party, at the Disclosing Party’s sole cost and expense, in opposing such disclosure or seeking a protective order or other limitations on disclosure.

5.6. Non-Solicitation. During the Term and for one (1) year thereafter, the Parties shall not, and shall not assist any other Person to, directly or indirectly recruit or solicit for employment or engagement as an independent contractor any Person then or within the prior twelve (12) months employed or engaged by the other Party or any Subcontractor and involved in any respect with the performance of this Agreement; provided, however, that this Section 5.6 shall not apply to general advertising not targeted specifically at the employees of the Parties or any Subcontractor.

5.7. Representations and Warranties.

5.7.1. KetoPatrol Representations, Warranties and Covenants. KetoPatrol represents, warrants and covenants to Customer that KetoPatrol will perform the Bundled Services using personnel of required skill, experience and qualifications and in a professional and workmanlike manner in accordance with generally recognized industry standards for similar services and will devote adequate resources to meet its obligations under this Agreement.

5.7.2. Customer Representations, Warranties and Covenants. Customer represents, warrants and covenants to KetoPatrol that Customer owns or otherwise has and will have the necessary rights and consents in and relating to the Customer Data so that, as received by KetoPatrol and Processed in accordance with this Agreement, they do not and will not infringe, misappropriate or otherwise violate any Intellectual Property Rights or any privacy or other rights of any third party or violate any applicable Law.

5.7.3. DISCLAIMER OF WARRANTIES. EXCEPT FOR THE EXPRESS WARRANTIES SET FORTH IN SECTION 5.7.1, ALL BUNDLED SERVICES AND KETOPATROL MATERIALS ARE PROVIDED “AS IS” AND KETOPATROL HEREBY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHER, AND KETOPATROL SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT, AND ALL WARRANTIES ARISING FROM COURSE OF DEALING, USAGE OR TRADE PRACTICE. WITHOUT LIMITING THE FOREGOING, KETOPATROL MAKES NO WARRANTY OF ANY KIND THAT THE BUNDLED SERVICES, OR ANY PRODUCTS OR RESULTS OF THE USE THEREOF, WILL MEET CUSTOMER’S OR ANY OTHER PERSON’S REQUIREMENTS, OPERATE WITHOUT INTERRUPTION, ACHIEVE ANY INTENDED RESULT, BE COMPATIBLE OR WORK WITH ANY SOFTWARE, SYSTEM OR OTHER SERVICES OR BE SECURE, ACCURATE, COMPLETE, FREE OF HARMFUL CODE OR ERROR FREE. ALL THIRD PARTY MATERIALS ARE PROVIDED “AS IS” AND ANY REPRESENTATION OR WARRANTY OF OR CONCERNING ANY THIRD PARTY MATERIALS IS STRICTLY BETWEEN CUSTOMER AND THE THIRD PARTY OWNER OR DISTRIBUTOR OF THE THIRD PARTY MATERIALS.

5.8. Limitations of Liability.

5.8.1. EXCLUSION OF DAMAGES. IN NO EVENT WILL KetoPatrol BE LIABLE UNDER OR IN CONNECTION WITH THIS AGREEMENT OR ITS SUBJECT MATTER UNDER ANY LEGAL OR EQUITABLE THEORY, INCLUDING BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY AND OTHERWISE, FOR ANY: (a) LOSS OF PRODUCTION, USE, BUSINESS, REVENUE OR PROFIT; (b) IMPAIRMENT, INABILITY TO USE OR LOSS, INTERRUPTION OR DELAY OF THE BUNDLED SERVICES, (c) LOSS, DAMAGE, CORRUPTION OR RECOVERY OF DATA, OR BREACH OF DATA OR SYSTEM SECURITY, OR (d) CONSEQUENTIAL, INCIDENTAL, INDIRECT, EXEMPLARY, SPECIAL, ENHANCED OR PUNITIVE DAMAGES, REGARDLESS OF WHETHER SUCH PERSONS WERE ADVISED OF THE POSSIBILITY OF SUCH LOSSES OR DAMAGES OR SUCH LOSSES OR DAMAGES WERE OTHERWISE FORESEEABLE, AND NOTWITHSTANDING THE FAILURE OF ANY AGREED OR OTHER REMEDY OF ITS ESSENTIAL PURPOSE.

5.8.2. CAP ON MONETARY LIABILITY. IN NO EVENT WILL THE AGGREGATE LIABILITY OF KetoPatrol UNDER OR IN CONNECTION WITH THIS AGREEMENT OR ITS SUBJECT MATTER, UNDER ANY LEGAL OR EQUITABLE THEORY, INCLUDING BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY AND OTHERWISE, EXCEED THE AVERAGE MONTHLY SUBSCRIPTION FEE. THE FOREGOING LIMITATION APPLIES NOTWITHSTANDING THE FAILURE OF ANY AGREED OR OTHER REMEDY OF ITS ESSENTIAL PURPOSE.

5.9. Indemnification.

5.9.1. KetoPatrol Indemnification. KetoPatrol shall indemnify, defend and hold harmless Customer and Customer’s officers, directors, employees, agents, permitted successors and permitted assigns (each, a “Customer Indemnitee”) from and against any and all Losses incurred by such Customer Indemnitee arising out of or relating to any claim, suit, action or proceeding (each, an “Action”) by a third party to the extent that such Losses arise from any allegation in such Action that Customer’s or an Authorized User’s use of the Bundled Services (excluding Customer Data and Third Party Materials) in compliance with this Agreement infringes a U.S. Intellectual Property Right.

5.9.2. Customer Indemnification. Customer shall indemnify, defend and hold harmless KetoPatrol and its Subcontractors, officers, directors, employees, agents, successors and assigns (each, a “KetoPatrol Indemnitee”) from and against any and all Losses incurred by such KetoPatrol Indemnitee in connection with any Action by a third party that/to the extent that such Losses arise out of or relate to any:

5.9.2.1. Customer Data, including any Processing of Customer Data by or on behalf of KetoPatrol in accordance with this Agreement;

5.9.2.2. Any other materials or information (including any documents, data, specifications, software, content or technology) provided by or on behalf of Customer or any Authorized User, including KetoPatrol’s compliance with any specifications or directions provided by or on behalf of Customer or any Authorized User to the extent prepared without any contribution by KetoPatrol;

5.9.2.3. Allegations of facts that, if true, would constitute Customer’s breach of any of its representations, warranties, covenants or obligations under this Agreement; or

5.9.2.4. Gross negligence or more culpable act or omission (including recklessness or willful misconduct) by Customer, any Authorized User, or any third party on behalf of Customer or any Authorized User, in connection with this Agreement.

5.9.3. THIS SECTION 5.9 SETS FORTH CUSTOMER’S SOLE REMEDIES AND KETOPATROL’S SOLE LIABILITY AND OBLIGATION FOR ANY ACTUAL, THREATENED OR ALLEGED CLAIMS THAT THIS AGREEMENT OR ANY SUBJECT MATTER HEREOF (INCLUDING THE BUNDLED SERVICES AND KetoPatrol MATERIALS) INFRINGES, MISAPPROPRIATES OR OTHERWISE VIOLATES ANY THIRD PARTY INTELLECTUAL PROPERTY RIGHT.

5.10. Force Majeure. In no event will either Party be liable or responsible to the other Party, or be deemed to have defaulted under or breached this Agreement, for any failure or delay in fulfilling or performing any term of this Agreement, (except for any payment obligation), when and to the extent such failure or delay is caused by any circumstances beyond such Party’s reasonable control (a “Force Majeure Event”), including acts of God, flood, fire, earthquake or explosion, war, terrorism, invasion, riot or other civil unrest, embargoes or blockades in effect on or after the date of this Agreement, national or regional emergency, strikes, labor stoppages or slowdowns or other industrial disturbances, passage of Law, any action taken by a governmental or public authority, or national or regional shortage of adequate power, telecommunications or transportations. Either Party may terminate this Agreement if a Force Majeure Event continues substantially uninterrupted for a period of thirty (30) days or more.

5.11. Electronic Notices. Customer agrees to this Agreement electronically. Customer hereby authorizes KetoPatrol to provide Customer any information and notices regarding the Bundled Services (“Notices”) in electronic form. KetoPatrol may provide Notices to Customer (a) via email if Customer has provided KetoPatrol with a valid email address; or (b) by posting the Notice on a web or mobile page designated by KetoPatrol for this purpose. The delivery of any Notice is effective when sent or posted by KetoPatrol, regardless of whether Customer reads the Notice or actually receives the email.

5.12. Entire Agreement; Modification. This Agreement constitutes the entire agreement among the Parties with respect to the Bundled Services and supersedes all prior agreements and understandings, both written and oral, among the Parties with respect to the subject matter hereof. This Agreement may be amended or modified only by an instrument in writing duly executed by the Parties to this Agreement.

5.13. Waiver. No waiver by any Party of any term or condition of this Agreement, in any one or more instances, shall be deemed to be or construed as a waiver of the same or any other term or condition of this Agreement on any future occasion. All remedies, either under this Agreement or by law or otherwise afforded, will be cumulative and not alternative.

5.14. Surviving Terms. The provisions set forth in the following sections, and any other right or obligation of the Parties in this Agreement that, by their nature, should survive termination or expiration of this Agreement, will survive any expiration or termination of this Agreement: Section 3.2, Section 4.10, and all of Section 5.

5.15. No Assignment; Binding Effect. Neither this Agreement nor any right, interest or obligation hereunder may be assigned (by operation of law or otherwise) by any Party without the prior written consent of the other Party and any attempt to do so will be void; provided, however, that KetoPatrol may, upon notice to the Customer, but without being obligated to obtain the Customer’s consent, assign this Agreement or any of its rights, interests or obligations hereunder to an affiliate of KetoPatrol. Subject to the preceding sentence, this Agreement is binding upon, inures to the benefit of and is enforceable by the Parties hereto and their respective successors and assigns.

5.16. Severability. Any term or provision of this Agreement that is invalid, illegal or unenforceable in any situation in any jurisdiction shall not affect the validity, legality or enforceability of the offending term or provision in any other situation or in any other jurisdiction. If such invalidity, illegality or unenforceability is caused by length of time or size of area, or both, the otherwise invalid provision shall be, without further action by the Parties, automatically amended to such reduced period or area as would cure such invalidity, illegality or unenforceability; provided, however, that such amendment shall apply only with respect to the operation of such provision in the particular jurisdiction in which such determinations is made.

5.17. Attorneys’ Fees and Costs. In the event that KetoPatrol prevails in any legal proceeding brought for breach of this Agreement by either Party, KetoPatrol shall be entitled to recover its reasonable attorneys’ fees, costs and other expenses.

5.18. Choice of Forum and Governing Law. In light of the KetoPatrol’s substantial contacts with the State of Missouri, the Parties’ interests in ensuring that disputes regarding the interpretation, validity and enforceability of this Agreement are resolved on a uniform basis, and KetoPatrol’s execution of, and the making of, this Agreement in Missouri, the Parties agree that: (i) any litigation involving any noncompliance with or breach of the Agreement, or regarding the interpretation, validity and/or enforceability of the Agreement, shall be filed and conducted exclusively in a court of competent jurisdiction in or for St. Louis County, Missouri; and (ii) the Agreement shall be interpreted in accordance with and governed by the laws of the State of Missouri, without regard for any conflict of law principles.

5.19. Interpretation. The Parties hereto agree that this Agreement is the product of negotiation between sophisticated Parties and individuals, all of whom were represented by, or had an opportunity to be represented by legal counsel, and each of whom had an opportunity to participate in, the drafting of each provision hereof. Accordingly, ambiguities in this Agreement, if any, shall not be construed strictly or in favor of or against any Party hereto but rather shall be given a fair and reasonable construction.

5.20. Changes to Agreement. Except to the extent that KetoPatrol is expressly precluded by law, KetoPatrol reserves the right to make changes to this Agreement either to reflect changes in business practices, or to reflect changes in or required by law, by providing Customer with reasonable Notice of the change. If Customer continues to use the Bundled Services for more than thirty (30) days after Notice of the change has been given, Customer shall be deemed to have accepted such change.